Smart Chemistry For Packaging Design

Seal Chemistry maintains its efforts in “changing packaging from being the problem to being the solution

This is achieved through using Upcycled Packaging.
Upcycled Packaging is:

  • Reducing waste impact and or pollution in any form.
  • Maintains being totally fit for purpose.
  • To ensure that FMCG Packaging, as above, also factors in the safest Covid-19 protocols.
  • Is economically more viable by way of either, or both, costs and or production processes.
  • Where possible has identifiable distinction of being differentiable from the pack, encompassing all the above
  • Differentiate your packaging with the Seal of Approval.

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Seal Chemistry is addressing the “Plastic Petrochemical Pathogen™”

Simple profound unpalatable truths

The visible choking cliché of Plastic destroying life (with which we are all familiar with) is simply one symptom of a complex problem in which packaging plays a pivotal part.

The Futile Truth

Recycling plastic; biodegradable plastic; compostable plastic – rather than being a panacea in addressing the problem, are either futile, or will further compound the problem, possibly introducing more destructive aspects, to an already terminal diagnosis.

The Solution

The only significant solution is to either eliminate plastic, or at least significantly reduce (especially unnecessary) plastic from packaging.

I urge you to invest – as and when you are able – to read on.


In order to resolve or begin to make meaningful changes to a problem, the problem needs to be truly and fully understood.

Below is a précis of the understanding in addressing the commonly unnecessary degree of use of plastics in FMCG Packaging.

Change packaging from being a problem to being a solution.

Your weekly grocery shop is a direct causation in the following result. This not in what you take your groceries home in but, what all the products you selected, were packaged in. It is time for all, from Brand-Owners, Packaging Convertors, Retailers and most importantly, YOU, to address current packaging design issues and source remedies. Now.


The situation of crisis in packaging cannot be overstated, nor over emphasised.

Recycling plastic is a proposed binary (non) solution to a non-binary problem.

There are so many differing types of plastic, and commonly, often combinations of plastics used together to package even the most simple of end-use products. Even separating them in the waste stream is already impossible.

Additionally, changing the visuals of plastic packaging to appear as realistically as possible to paper or non-plastic and appealing to the ‘feel good factor’ of the consumer is both misleading and counterproductive at best. In fact, creating an even greater problem. This also includes marketing tactics where by “metallising” inner or outer wraps to conjure that visual “foil fresh” look for the consumer, consequently reducing the ability to recycle.


The Reality

It is credibly reported that less than 5% of packaging plastics (while accounting for 50% of all plastic use) are ever recycled.

Neither recycling; biodegradable ( nor compostable plastics ( are the panacea to the plastic problem.

The highly visible and topical toxic images of plastic pollution we are inundated with are only an underlying symptom and one link in the chain of the FMCG carbon footprint, stamped across our planet.

The Petro-Chemical Processing Industry

All plastics are rooted in the petro-chemical processing industry.  An industry processing 99 Million barrels per day, daily choking the planet’s atmosphere.

There are numerous extrapolations which can be made from this figure.  From direct and indirect causes of death via air-pollution, confirmed by WHO ( – to the effects on global climate change (

However, the fundamental cause are carbon emissions from fossil fuels.  While plastics are a significant (unnecessary) slice of that emission pie and must be addressed, some critical other issues also need to be addressed. 


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